A/B TESTING – The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario ‘A‘ is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario ‘B‘ is created by changing the defined aspects. Subsequently, the market response from ‘A‘ will be compared to that of ‘B‘.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING – The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content… or be forced out of business.
Ad space is now a major factor for sites that are dependent on advertising revenues. One of the challenges of Web design is to use ad space in a way that delivers for advertisers without alienating visitors.
AD TRACKER – A tool or software that you can use to track and measure the ROI (Return On Investment) of your marketing methods including links, pay-per-click campaigns, autoresponders, affiliates, popups, banners, salescopy, articles, reports, ebooks, and even offline ads.
ADSENSE – A program by Google that you can use to add advertisements to your websites and make money when visitors to your websites click on the posted advertisements. Sign up at http://www.google.com/adsense
ADWORDS – A pay-per-click advertising program by Google that you can use to advertise your website and products, and only pay when your advertisement is clicked on. Sign up at http://adwords.google.com
AFFILIATE MARKETING – A marketing strategy which involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. Affiliate merchants are the advertisers/merchants who want to sell their products. Affiliates are the publishers/salespeople who market or promote the products of the affiliate merchants through various methods.
Some examples of affiliate merchants include:
- Commission Junction
Affiliate merchants use affiliate software to handle transaction tracking and reporting. These software costs range from free and almost-free scripts to expensive software packages.
ANONYMOUS FTP – An option in FTP that allows users to download files without having to establish an account. Anonymous FTP, sometime shortened to Anon FTP, is often used for large files of public archives.
Apache- An open source web server software. Apache is found primarily on Unix-based operating systems, but is also available for Windows and other platforms.
ARTICLE MARKETING – A type of advertising whereby you submit articles to article directories and include your resource box, so that you can generate free traffic to your website and increase your site’s page rank.
Some of the top article directories include Ezine Articles and Go Articles.
AUTORESPONDER – A program that automatically responds via email to people who sign up for your newsletters, ecourses, ezine etc. You can also pre-set the program with several email messages to be sent to your subscribers at predetermined time. An example of a powerful and reliable autoresponder service is Aweber which can be found at http://www.aweber.com
While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.
While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.
BANDWIDTH – The amount of space allocated to you by your hosting service to be used by visitors to your website. Each visitor to your website uses a number of bytes when they open your webpage, and each month, you only get a fixed number of bytes.
Beyond the banner is crucial to create some differentiation in online advertising. This is because banners have become so common that it makes it easy for Web surfers to ignore the banners.
BLOG– A form of online journaling which involves frequent, chronological publication of personal thoughts and Web links. A blog is often a mixture of what is happening in a person’s life and what is happening on the Web. Some examples of blogging sites:
Blogs are also called web logs or weblogs.
BOOKMARKING – Social bookmarking is a new way to advertise your website by adding a link to your website at social bookmarking sites where people will be able to see them. It is an effective way to get traffic to your website.
BOUNCE RATE – In web analytics, bounce rate is the percentage of visitors who leave after viewing a single page. In email marketing, bounce rate is the percentage of emails in a campaign that are undeliverable.
In web analytics, bounce rate is used to describe the effectiveness or ineffectiveness of a particular web page.
BUM MARKETING – A marketing method coined by Travis Sago that uses article marketing to promote affiliate links and sites. You basically choose an affiliate product, get your affiliate link, write articles to promote it, and then submit the articles.
A call to action aims to persuade a visitor to perform a certain act immediately. Some common examples of CTAs are “Buy Now!” and “Register Today!” The call to action is intended to improve the market’s response rate to the ad copy, as its absence may cause a visitor to forget about the ad and move on to other things.
The objective of caching is to make efficient use of resources and speed up the delivery of content to the end user.
CAPTCHA – abbrev. “Completely Automated Public Turing test to tell Computers and Humans Apart”. It is a challenge-response testing system whereby the reader must re-type in a given field, a series of ambiguated characters shown by an image.
CLICKBANK – One of the most popular online marketplaces that focuses on and sells digital products such as e-books and software; you can also get affiliate links to these products to promote them and make money. You can check out the site here: http://www.Clickbank.com
The CTR may be seen as a measure of the immediate response to an ad, but not the overall response to an ad. This is because visitors may have seen an ad but instead of clicking through, they may go directly to the URL.
Google AdSense was the first advertisement service that introduced the inclusion of a page’s overall context in determining which type of ad campaigns will be rolled out for that page.
CONVERSION RATE – It tells you how many visitors to a website actually become customers. For example, if you are getting 1 sale for every 100 visitors to your website, then you have a 1% conversion rate.
Cookies are passed from a Web server through a Web browser to the user’s hard drive. This information is essential for many of the features on the Web, such as shopping carts and personalized portals.
COPYWRITING – The use of words and text to promote a person, business or product. It is commonly used for advertisements and other marketing materials to persuade the reader to act (eg. to buy a product).
The actions defined in a cost-per-action agreement relate directly to some type of conversion, such as sales and registrations. This does not include transactions based solely on clicks, which are referred to specifically as cost-per-click or CPC.
The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, 100,000 impressions at $10 CPM equals a $1,000 total price.
CSS – It is the acronym for Cascading Style Sheets and it is now commonly used to style webpages instead of HTML. A webpage can have many different CSS, each controlling the look of part of the page and one CSS that combines everything and bring the entire webpage together.
Data transfer is often confused with another term – bandwidth. The difference between bandwidth and data transfer is that bandwidth is a rate and data transfer is a total.
Note: Many hosts use the terms bandwidth and data transfer interchangeably, referring to a monthly data allowance as bandwidth.
DEDICATED HOSTING – A type of hosting where a portion of space on the hosting company’s servers is allocated exclusively to you for your domain or site. Hostgator has reliable dedicated servers and is a great choice for hosting your sites. Sign up for Hostgator here: http://www.hostgator.com
Dedicated IP addresses are mainly needed for SSL. To avoid the risk of being caught up in an IP ban, search engine optimizers tend to prefer dedicated IPs. Regardless of whether this is a real or perceived risk, many webmasters would rather be safe than sorry.
Some argue that deep linking unfairly eliminates the ability of the home page to contribute to brand building and ad serving functions.
DIRECT LINKING – It means placing a link for an affiliate program in an advertisement, article, or some other form of advertisement leading visitors to the merchant’s site. This is not as effective as leading visitors to a intermediary landing page that pre-sells the affiliate product.
DIRECTORY– A web directory groups links to websites into categories and displays them, making it easy for people to find websites that interest them. Placing a link to your website at web directories is also a way to get back links.
DOMAIN NAMES – It is the name of your website and is made up of a series of alphanumeric strings separated by periods. Example of domain names are: internetmarketing.com, internetmarketing.net, internetmarketing.org… You can register for a domain name at www.Namecheap.com or www.Godaddy.com
E-COMMERCE (electronic commerce or EC) – is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used. E-commerce can be divided into:
- E-tailing or “virtual storefronts” on Web sites with online catalogs, sometimes gathered into a “virtual mall”. ex. Online Shop Demo
- The gathering and use of demographic data through Web contacts
- Electronic Data Interchange (EDI), the business-to-business exchange of data
- E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
- Business-to-business buying and selling
- The security of business transactions
EMAIL MARKETING – A form of marketing whereby you use email to send salesletters and newsletters to your subscribers/customers to promote a service or product. It is now commonly used in home-based business and commercial industries because it is much more cost-effective compared to traditional printed direct mail, and also because subscribers can instantly receive the emails.
This is often seen in some advertising networks which demand exclusivity. Others which do not demand exclusivity offer a higher rate for an exclusive deal than the standard rate given to non-exclusive deals.
Ezine directories are like catalogues that list the different available electronic magazines online. They often organized into high-level categories similar to other general Web directories. Once you find the ezine directory best suited to your needs, don’t let it go.
FACEBOOK – A social networking site located at facebook.com.
Facebook is the largest social networking site in the world, with 750+ million active users as of July 2011. Following its rise to popularity, marketers can utilize this site to reach people by using direct Facebook advertising or by non-advertising avenues (social media marketing and/or content marketing).
FANTASTICO – A script installer that is run on many web hosting accounts and usually accessible from cPanel. It enables you to easily install blogging, content, carts and other popular scripts on your website, by only clicking a button.
Favicons are most used by large, well-branded sites such as portals and media companies. These little custom icons are used to make a website bookmark more prominent in a long bookmark list.
The display size of a favicon in the Favorites list is 16×16. Files are recognized by the “.ico” extension.
Frames are often used to keep one or more parts of a Web page static while another part of the page is scrolled or loaded. Benefits can include faster page loading and the ability to keep a navigation bar present on the visible part of the page.
Frequency capping is used to avoid banner burnout so that visitors are not being overexposed causing response to drop. This method is effective for campaigns of a direct-response nature measured by click-throughs. However, it defeats the purpose of campaigns targeting to build a website’s/company’s branding.
FTP (File transfer protocol) – A way of transferring files from your computer to your website or vice versa. You usually have to use some kind of software such SmartFTP, a free FTP software, to do it.
A website visitor’s location can be detected by the computer’s IP address. The first three digits of an IP address corresponds to a country code, while the succeeding digits often refer to specific areas within that domain.
Google checkout enables users to save their credit card information in their Google account so that they can quickly perform online purchases in participating sites, without needing to manually enter credit card information every time.
For search marketers, Google Instant has the potential to funnel more traffic towards phrases suggested by the system, and short-circuit some of the natural long-tail search activity.
GUERILLA MARKETING – A form of online marketing using unconventional methods and is sometimes viewed as unethical because of certain techniques used. It aims to get the greatest possible profits from the most minimal amount of resources.
A very powerful tool when preparing website navigation and sales copy, heatmaps are often used by online marketers to evaluate the most-used parts of a web page. It can be via eyetracking, clicktracking, mousetracking, etc. Results of most viewed parts of the page are often displayed with dark red, with less viewed parts displayed as lighter red, orange, yellow, etc.
The home page can be said to be the most important page of a Web site. This is because visitors who arrive at a slow-loading or poorly-designed home page may not view the rest of the site. They might even decide to avoid the site in the future. Therefore, home pages should be designed intricately to be fast-loading and intuitive.
A hybrid campaign might be a mix of CPM, CPC and CPA; or a mix of CPC and CPA models. Hybrid deals are sometimes seen as a way to further split the risk between publishers and advertisers.
Incentivized visitors typically do only what is necessary to gain the incentive and nothing more. Incentives may come in the form of cash, points, or other means. While incentivized clicks/traffic is the most notable incentive-based action, other forms exist such as incentivized registrations.
Inbound marketing is best described as a passive sales model. Unlike outbound marketing, a buyer should make the “first move” before any promotional tactics are used.
INTERNET MARKETING – also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
Interstitials are a form of interruption marketing. One of the most common interstitials is the pop-up ad. Another emerging format is a full-page ad that interrupts sequential content, forcing exposure to the advertisement before visitors can continue on their content path.
KEYWORD DENSITY – Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
KEYWORDS – The word or phrase that you are trying to target for a particular website, web page, or article, and it is also the actual word or phrase people type into search engines. An example is “dog training”.
For ad buyers, keyword marketing involves purchasing ad units, typically banners, on the search results page when a Web surfer searches for particular keywords and phrases. For search engine optimization professionals, keyword marketing involves achieving top placement in the actual search listings.
The keywords tag belongs in the <HEAD> section of a Web page, typically placed below the META description tag. Keyword tags are additional information to the website content. Do not use any keyword excessively, as search engines will perceive this as spamming. Also, keep the keywords and phrases relevant to the actual text of the page.
Like-gating is a marketing effort by brands on Facebook to increase their Fans more quickly than they would otherwise. Marketers use great offers to persuade people into becoming fans on a Facebook fan page. This concept is similar to “email subscribers” and “permission marketing”.
Link building is a process to improve a page’s search ranking for a given keyword or keywords. A page’s rank (generally) improves by increasing the number of incoming links, whose corresponding anchor text is relevant to the targeted keyword(s).
Link checking is one aspect of site management — the regular maintenance necessary to keep a site up-to-date.
A “broken hyperlink” refers to a link that does not correctly point to the intended destination page. A hyperlink is “broken” when the destination page is deleted or moved to another location.
Link popularity is under the off-page criteria of search engine optimization. It is used to determine quality content. Off-page criteria of search engine optimization adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.
In the earlier days of the web, site owners noticed that certain types of content generated an inordinate amount of inbound links, especially from the blogosphere and influential sites like Digg. That gave rise to a flood of content that was increasingly formulaic, the most blatant of which spurred the name linkbait.
LINKEDIN – LinkedIn.com is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 120 million registered users, spanning more than 200 countries and territories worldwide.
Log files generate information such as which files are requested, when files are requested, who requested them, and where they were referred from.
Manual search engine submission may be more time consuming than automated search engine submission, but a fair amount of optimization specialists stick with the “old fashioned way.”
The marketing plan includes information such as the product or service offered, pricing, target market, competitors, marketing budget and promotional mix.
There is off-the-shelf software to guide entrepreneurs through the formulation of a business plan. Some sites also offer sample business plans to emulate for added guidance.
MAILING LIST – A group of all the people who have willingly given to you their email address, and you can at any time send emails to these group of people telling them about products and services you are promoting.
META SEARCH ENGINE – A search engine that displays results from multiple search engines. Not all search engines are metasearch engines. In non-metasearch engines, there may be primary listings and secondary listings. The secondary listings serve as a backup to enhance the search coverage… or as a premium (paid) service to enhance the search engine’s revenue. These additional listings may or may not be clearly distinguished as being outside the primary results.
MINI-SITES – They are something like landing pages but contain more information about the product, service, niche, or merchant at the site. You would typically have about 4-5 pages of related information and this increases the amount of information you have for Google to scan, which might result in a higher Page Rank for your site.
MODERATOR – In a forum, specific people are given the power to watch over and regulate what other people at the forum post, and if something breaks the predefined forum rules, a moderator can delete the post and/or ban the person who posted the content from the forum.
Mousetrapping is one of the most extreme marketing tactics on the Web. The goal is to extract maximum value from one-time visits, typically by bombarding visitors with a never-ending supply of traffic-exchange banners and pay-per-click links.
Master Resell Rights (MRR) – These rights allow you to sell the product and also give the person who bought the product its resell rights. This means that the person you sell to can also sell the product if you allow them to do so. For an excellent source of MRR products, check out http://www.PLRWholesaler.com
MYSQL – An online database that is included with your web hosting package. It gives you the ability to maintain a database through your web host storing information such as customer logins, the way they like their web pages to be displayed, etc.
Clear and user-friendly navigation is often taken for granted, but it plays a crucial role in getting site visitors to view more than just the home page. If navigation choices are unclear, visitors may elect to hit the “Back” button on their first (and final) visit to a Web site. Once they enter, the real challenge begins, as it is no easy task to allow first-time visitors to get take maximum advantage of a site.
Tip – Double opt in helps you ensure that your subscriber provided a working email.
Opt-out is sometimes used to refer to email which assumes inclusion; sometimes having “Yes” automatically checked on a signup form, sometimes by adding your name directly to a list. (Although in the latter case the term email spam is often used.)
The terms opt-out and unsubscribe have subtly different, yet related, meanings. You unsubscribe to something to which you had previously subscribed. You may opt-out of something you never joined in the first place.
ORGANIC SEARCH – The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query versus all the other indexed content on the web. With the introduction of features like Google OneBox & Universal Search, the organic search results are not as simple as ten ordered text listings. Now the free side includes things like videos, images and product listings, giving site owners multiple opportunities to get more “organic” exposure.
Outbound links send visitors away from your web site. Attitudes towards outbound links vary considerably among site owners. Some site owners still link freely. Some refuse to link at all, and some provide links that open in a new browser window.
The con of outbound linking is that it risks losing time and money from site visitors. This can be a large risk if a site is facing high customer acquisition costs.
OUTSOURCING – Getting other people and paying them to do work such as writing your web pages, articles, ads, and sales pages for you. You can also get them to do any other things that you think it is easier to pay others to do than doing it yourself.
Page views are only important to the degree they play a part in a site’s revenue model. If a site earns much of its revenue from advertising, then page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views are not a key statistic. Page views without corresponding sales may even be viewed as an expense.
PAGEJACKING – Theft of a page from the original site and publication of a copy (or near-copy) at another site. Pagejacking does not mean taking over a page on the original site. In fact, the original site can be completely unaware that the theft has occurred.
PAY PER SALE (PPS) – Online advertising payment model in which payment is based solely on qualifying sales. Advertiser only pays when sales are generated by the destination site based on an agreed upon commission rate.
PAYPAL – A service that allows any individual or business with an email address to send and receive payments online securely, easily and quickly. It supports 190 countries and regions around the world. You can visit its website here: www.Paypal.com
PAGE LOADS – It is the number of times your page has been accessed and is a popular way of counting the number of people that visited your site, but it is not as good a way as counting the number of unique visitors.
PARALYZATION – It is something which is experienced by most newbies and is something like information overload. It means that you have read so much information that you do not know where to start and what to do next.
Tip- All you need to do to get over your paralyzation is to focus and choose to do one thing at a time.
PHP- It is a scripting language that is mainly used to create dynamic web pages, allowing you to add different interactive elements on your website. It is mostly used on Linux servers or hosting servers.
PLR – It is the acronym for Private Label Rights and it means you can sell, modify, split up, and/or put your own name and links in the product unless stated otherwise. Here’s an example of a website selling PLR products: PLR MINES
Private message (PM) – These are little messages that you can receive or send to other people in forums or using other applications. It is something like an email between you and the other person without both of you having to actually exchange email addresses.
POP-UNDER AD – An ad that displays in a new browser window behind the current browser window. The pop-under ad is the sneakier relative of the pop-up ad. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed.
Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
PRE-SELL– Pre-selling means you giving a personal review or testimonial for a product or merchant. By doing so, you are telling potential customers more about the product, its good and bad, and so remove any doubts they have before directing them to the merchant’s site.
PRESS RELEASE – It is an announcement to the public with respects to the who, what, where, when and why of a topic. It can include things like what is new, what is going to happen, etc. An example PR site – www.PRWeb.com
REDIRECTING – It means automatically transferring visitors from one site to another site. Usually you transfer people from a site with a shorter URL to one with a longer URL so that visitors only need to type a shorter address to get to your site and can remember it better.
Tip: The more interesting you make your bio box, the more likely people will click the link to visit your site.
If an affiliate program offers 45 return days, commissions are earned for conversions completed any time within 45 days of the initial click-through on the affiliate link. The visitor may later go directly to the merchant’s site and not visit the affiliate’s site again, as software is used to track the visitor’s origin.
RSS- Acronym for Really Simple Syndication. It is a feed of posts or information at your site. When someone signs up to get it, they receive notification via their reader whenever your site is updated with new content.
SALES LETTER – It is a letter to the customer aimed at getting them to purchase your product or service. It can contain information such as product description, benefits, price, testimonials, etc. Otherwise known as sales page or sales copy.
SCRIPTS – Small portions of code that allow web browsers to perform interactive and dynamic tasks such as allowing you to move widgets, enabling you to add items to shopping cart, countdown product quantity, and many more.
A search engine powers the search process and provides results for a search destination.
Web search engines attempt to index a large portion of pages on the World Wide Web. Other search engines are topic-specific, region-specific, and even site-specific.
SERPs -It is the acronym for Search Engine Results Page, and it is the page that is returned when you search for a keyword in search engines. The page displays all the results returned for your keyword.
SEARCH ENGINE SUBMISSION – The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page. When submitting to search engines, sometimes additional contact information, including name and/or email address is needed for consideration.
SEARCH RETARGETING – The use of a site visitor’s search history as a basis for the ads that the visitor will see. For example, suppose a search engine user regularly searches for terms like “clean”, “energy” and “environment” for a couple of hours. With this data, ad providers like Google AdWords or Yahoo! Marketing can serve ads about sustainable living and environmental protection.
SEARCH SPY– A perpetually refreshing page that provides a real-time view of actual Web searches. While not as immediately useful as keyword databases that summarize monthly totals, search engine spies can give insight into how people actually search. Search engine spies come in filtered and unfiltered varieties.
Skyscraper ads are tall with standard sizes of 120×600. The wide skyscraper is 160×600. These types of ads are often called skyscraper banners, although some examples have mimicked the look of a banner by using a combination of ad buttons
Shopping carts are available as standalone software or as part of hosted storefronts. Here’s an example of a shopping cart: Online Clothing Store
SIGNATURE (SIG) – Usually in forums and e-mail, you can insert your own signature at the end of the message. You can place information to promote your product, website, or any other information that is within the forum rules.
SITE BUILDER – It is a software that you can use to easily create your website instead of coding it with HTML from scratch. You can use the software to help link all your web pages, add images and text to your content, and many more.
Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever.
SOCIAL BOOKMARKING – Social bookmarking is a new way to advertise your website by adding a link to your website at social bookmarking sites where people will be able to see them. It is an effective way to get traffic to your website.
SPAMMING– This means sending unsolicited emails to a large number of people. Another form of spamming is when you post a large number of unrelated messages at forums just for getting traffic to your website.
Splash pages are usually graphic-intensive pages that appear before the main home page. Some feature standard graphic format such as GIF and JPEG; others feature formats such as Macromedia Flash that require a special plug-in (which a visitor must download if he or she does not already have one).
SQUEEZE PAGE – A web page specially designed to obtain the email address of visitors. To do so, you can offer people a free gift, discount, etc so that they will sign up and give you their email address.
Stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.
When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).
SUPER AFFILIATE – An affiliate capable of generating a significant percentage of an affiliate program’s activity. A super affiliate might account for more results than hundreds or thousands of smaller affiliates combined. Partnering with a super affiliate allows affiliate managers to spend less time on administrative duties and more time on generating results.
TEMPLATE – A predefined file that contains common images or headers that are required for a website or advertisement, which you can just use by adding in your own details. This way, you do not have to create everything from scratch each time you need to create a similar website or advertisement.
Text-based ads, although common in email, have been dominated on the Web by their graphical-based counterparts.
A title tag belongs in the <HEAD> section of a Web page, above the <BODY> section.
TRACKING CODE – Many affiliate programs use this to relate sales to the affiliate marketer. They do so by putting small pieces of code in an affiliate link so that they know who to credit the sale to when purchase are made via that link.
TRAFFIC – It is the amount of visitors to your website. Driving traffic means actively finding ways to get more visitors to a website. The more visitors you get, the more sales you are likely to have.
TRUE COMPETITION – The actual competition your website faces. To find out your true competition, search with quotes around your target keywords and the results returned are those websites that target exactly the same keywords as you do.
TURNKEY SITES – These are websites that have everything set up for you. All the text, images, tables, headers, and links are already set up at the website and ready for you to use. You just need to get traffic and also may have to add your own tracking code to the links.
TWITTER – Twitter.com is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets”, and images.
UNIQUE VISITORS – It is the number of different people to your website. The people are identified by their IP, which is their Internet address. You can use a tool to find out how many unique IPs there are to your website and can also customize how often the unique IPs are counted.
Underdelivery can occur for a variety of reasons. A site or network may experience an unexpected drop in traffic. Low CPM campaigns may be bumped for high CPM campaigns.
A URL, short for universal resource locator, includes the protocol (ex. HTTP, FTP), the domain name (or IP address), and additional path information (folder/file).
An example URL:
Web site usability is about how quickly and easily visitors are able to make use of the site.
Usability is a concern for marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability.
According to the IAB (Interactive Advertising Bureau), vertical banner specifically refers to a banner ad measuring 120×240. Technically, there are other banner ad sizes that are also vertical in nature. Skyscrapers ads, for instance, are significantly taller than wide, but they have their own specific name.
Vlogs surged in popularity with the advent of broadband (a.k.a. high-speed) internet, which allowed real-time viewing of video content.
WEB 2.0 – A term often used to describe the ongoing technological change on websites that provide high-technology web-based applications to end users. Web 2.0 websites are generally sites where visitors are able to submit and control content. An example of Web 2.0 site is YouTube.com.
Web design has a significant impact on Web marketing efforts. Factors like how visitors find the site (search engine optimization), how long visitors use the site (site stickiness), how likely visitors are to return (repeat visitors) and how often visitors buy or register (conversion rate).
The terms “Web directory” and “search engine” are often used interchangeably. Web directories are organized Web site listings put together by human reviewers, whereas search engine listings are put together by automated systems and lack a navigable structure. Much of the confusion stems from the various hybrid models that have developed over time, as search engines have incorporated directory features to assist with
Web rings are large-scale grassroots phenomena made up primarily of small/midsize sites. The number of web rings and member sites runs into the millions.
Web site traffic was initially viewed as an all-important metric for gauging success on the Web. Now profitability is the focus, and Web site traffic is only part of the equation.
Web site traffic x conversion = results
Web site traffic is still important, as you can’t have conversions without visitors, but it is becoming less important as a standalone metric.
WORD-OF-MOUTH MARKETING – A marketing method that relies on casual social interactions to promote a product. A person is more likely to believe something that comes from a person that he knows or respects, instead of a canned source like commercials and print ads.
WORDPRESS – A popular website and script that is used for blogging. This website is different from others as it enables you to posts as well as pages to your blog. You can download WordPress here: http://www.wordpress.org