You’ve built a site, filled it with content, and have a steady stream of new visitors. Congratulations, you have completed half of your duties. Once you have attracted visitors to your site, you want to do whatever you can to turn first-time visitors into repeat visitors.
The single most crucial component to driving repeat traffic is giving visitors a reason to come back. A site needs to be updated regularly. The meaning of “regular” varies from industry to industry. Certain fields will need new information every day, but others can go longer without being updated.
If it is a struggle to keep fresh content on your site, consider hiring a writer. Another option is advertising for guest bloggers to post a few times a month. Some days all your site needs to stay active is a link to a great article, a “coming soon” notice (followed by something actually coming soon), a video link, or a reused article from your site archives.
Interaction is also a powerful tool; the more your visitors are able to interact on your site, the more likely they are to return. Thus having a forum on your site can be helpful. You might also consider posting an inspirational or educational course that will encourage people to come back to get subsequent lessons. In addition, provide visitors with a way to ask questions and get them answered.
Getting visitors back to your site is not just a matter of keeping your fingers crossed. Repeat visits are earned through much effort. For example, add a feature on your site that makes it easy to bookmark the page. Similarly have subscription forms in your site so that readers can sign up and be informed when new content becomes available on your site or to sign up for newsletters. Sharing plug-ins are another excellent addition. Plug-ins are available which enable visitors to forward your URL via email addresses or express their support on popular social networking sites such as Twitter, Facebook, Dig, or StumbleUpon.
You cannot always rely on visitors to use the bookmarking option or your subscription form. To help them find their way back to your site, make sure that your post titles and keywords are easy to recall and included in the page URL. Keep your content and page description focused around the keyword, so it will show up on a search. If your site is not optimized, your earlier visitors may find it difficult to find their way back to your site. Visitors will not look for your site for long before they find other ways to get what they need.
Spam stinks. For this reason, spamming is hardly ever worthwhile. In fact, it does just the opposite of what you want it to do. Your reputation will likely be tarnished if you use spam. This means you should take great care in what you send to your subscribers. Send your clients only the information that they agreed to receive. Anything outside this might upset them and cause them to avoid your site entirely.
Think of irresistible ways to lure visitors back to your site. If you sell items, offer your customers meaningful discounts, special promotions, and coupons. Blog owners can try using contests, printables, and free gifts to lure visitors. Let them know about these promotions through social means, newsletters, and blog posts. People are likely to subscribe to your site and continue visiting if you frequently offer unbeatable deals or giveaways.
At the end of the day, keep in mind that nothing works better than regularly updated and relevant content on your site. If your website can hold true to its promises, visitors are sure to return.
The most effective sites include subscription forms, promotions, and of course, frequent updates. Without valuable content, however, all your efforts are for naught. People will return if you provide them with an incentive to do so.