Here’s the short answer: just about any type of limited promotion that offers a good deal is going to help you sell more products.
That’s because a good promo naturally creates a sense of urgency by creating a fear of missing out. You present an awesome deal, you limit this deal, and people are going to go nuts as they stampede to your order button.
So with all of that in mind, here’s an idea brainstorm to get you thinking about what sort of promos you’d like to offer to your prospects…
Two For One Promo
The buy one, get one free promo works especially well to sell items such as:
- Membership sites. Buy one month, get one month free.
- Buy one sales letter, get one free.
- Buy one, get one for a friend.
And of course if you sell physical products, especially consumable ones, then your market will love getting a free product.
Free Or Low-Cost Trial
This promo works the best for membership sites and other recurring billing products and services.
For example, your prospects can try out your autoresponder service for $1 for one month, and then pay the regular rate thereafter.
This is a good promo for a premium product. Simply let people pay in two, three or more installments rather than all at once.
The idea here is to let people try a product out for free for one week, one month or some other length of time. If they do nothing, then their credit card will be charged at the end of the inspection period.
The Flash Sale
Here’s where you offer a very limited time sale (such as 12 hours), typically with a steep discount.
The Dime Sale
With this type of sale, the price goes up every time someone orders the product.
For example, you might take a $100 product and start it at $25. Every time someone orders, the price jumps by 50 cents. The sale continues until the price is back to the original price (in this example, $100).
The Fire Sale
Here’s where the sale price starts low, but goes up at pre-determined times, such as every morning at 9:00am for one week.
This is your typical sale price promo. For extra excitement, you might create coupons for your affiliates to distribute.
Instead of a sale price, the idea here is to offer more bang for the buck. You do that by adding one or more bonus products or services to the offer. Again, be sure to extend this offer only for a limited time.
You can take advantage of events to offer special promos.
For example, you might offer a Valentine’s Day discount to those who purchase your relationship book. Or you can even offer discounts and bonuses based on the customer’s personal life, such as extended discounts on their birthday.
This is where you offer special savings as a “runners up” prize to everyone who participated in a contest.
Free Delivery or Installation Promo
If you’re selling physical products, like a home study course, you can offer free shipping for a limited time. If you’re selling something like software, then you might offer a free installation promo.
Buy More, Save More
This is where you offer increasingly more savings as your customer’s transaction price goes up. For example, maybe someone who spends $100 gets a 25% discount, and the person who spends $200 gets a 40% discount.
Special Invitation Event
This is where you send out a special invitation to a select group of people, such as extending a special offer to your very best customers.
The idea here is to encourage customers to spend more money with you over an extended period of time. Every time someone purchases a product, they collect points. When they get enough points, they’ll be rewarded with free products.
This is where you ask your existing customers to refer their friends. To really make this promo a success, offer both the existing customer and the referral a nice discount on their next purchase.
If your competition charges less than you do, then you can run a price match promo to bring new customers into your door.
Here’s where you get together with other marketers in your niche, and you all offer promos on the same day. Then all marketers promote this big even to their audience. This increases exposure and sales for everyone.
Here’s where you send your prospects a coupon that gives them a mystery bonus. This means they won’t find out how much they save until they start checking out.
Scavenger Hunt Promos
Here’s where you engage prospects by having them hunt for coupon codes across your blog, other web pages and social media properties.